Media Relations

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

Dear journalist,

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

All those press releases (killing us softly)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

7 non-obvious media training mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.

Why controversy is a bonafide PR strategy

There are some brands we love a little bit more than others. We love the brave. We love the...

public relations (noun) – abbr. PR
the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
Learn more about PR.

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From the archive

7 ways to pitch a PR story to a broadcast newsroom

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

The classic press release template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).