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Media Relations

Here you’ll find all Doctor Spin’s articles on publicity, journalism, and media influencers.

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
It can be challenging to accept that it will take time to repair an online culture gone crazy.
There are some brands we love a little bit more than others. We love the brave. We love the rebels. We love the misfits. We love the underdogs. We love the smart minority....
It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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