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Media Relations

Here you’ll find all Doctor Spin’s articles on publicity, journalism, and media influencers.

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
It can be challenging to accept that it will take time to repair an online culture gone crazy.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.