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Media Relations

Here you’ll find all Doctor Spin’s articles on publicity, journalism, and media influencers.

Common Media Training Mistakes

Common Media Training Mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.

How to Deal with Internet Trolls

It can be challenging to accept that it will take time to repair an online culture gone crazy.
Why Controversy is a Good Public Relations Strategy

Why Controversy is a Good Public Relations Strategy

There are some brands we love a little bit more than others. We love the brave. We love...
How to Pitch Television News

7 Guidelines for How to Pitch a Story to a Broadcast Newsroom

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
press release template classic ivy lee.001

The Press Release Template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.