What is good PR vs. bad PR?

Now, what constitutes good public relations doesn’t really have to be so complicated.

Sure — I’m biased.
And sure, our profession does have a bad reputation.

Honestly, our professional reputation sucks. And the whole thing with publics can be confusing.

But at its core still, public relations is quite basic.

Here’s a simple matrix to keep things straight:

Good PR vs. Bad PR

Bad organisation + bad communication = bad public relations

Bad organisation + good communication = bad public relations

Good organisation + bad communication = bad public relations

Good organisation + good communication = good public relations

What does this mean?

This means that you can fix public relations problems with public relations, but you can’t fix organisational problems (bad products or services, unethical practices, illegal practices etc.) with public relations.

Every now and then, I have to point out that there’s no public relations problem; there’s an organisational problem that must be addressed first.

Photo by Andrei Stratu on Unsplash.

.

Good PR | PR Industry | Doctor Spin
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

Subscribe to get notified of new blog posts & courses

🔒 Please read my integrity- and cookie policy.

What to read next

As PR professionals, we must come up with good PR ideas all the time. If you're stuck on ideas, then you can use this easy-to-use idea generation tool.

Featured posts

Most popular