Blog PostsPublic RelationsPR IndustryI'm the New CEO of KIX Communication Index

I’m the New CEO of KIX Communication Index

Introducing a new method for measuring communication maturity.

As of November 2020, I’m entering the role of CEO at KIX Communication Index.

Based on thousands of hours of academic research, the communication scientists at Mid Sweden University have developed an online tool to survey communicators, executives, and employees to determine an organisation’s communication maturity.

The result is presented as an index between 0-10 in key success areas. The science is peer-reviewed and published in Public Relations Review, Volume 45, Issue 4.

The company is backed by BizMaker and Miun Holding.

One of my many objectives as CEO of KIX Communication Index will be to position the brand and enable an international expansion.

Being a science geek myself, I think this will be right up my alley. Plus, I’ll be helping KIX clients who need additional support in improving their strategic communication — so I’ll still be consulting as well.

Interested in surveying your organisation to learn how mature your communication is and get clear instructions of how to improve? Get in touch (site in English coming soon).

Read also: “Pr-profilen Jerry Silfwer som ny vd på KIX Kommunikationsindex” (Swedish) in Resumé, “Dr Spinn blir mät-vd” (Swedish) in Dagens Opinion, and “KIX först ut med mätning av kommunikationsmognad” (Swedish) in Veckans Brief.


Avatar of Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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