How to Come Up with Good PR Ideas

As PR professionals, we must come up with good PR ideas all the time. If you're stuck on ideas, then you can use this easy-to-use idea generation tool.

A Squirrel is Just a Rat with Better Public Relations

"A squirrel is just a rat with better PR." All hail Buzzfeed's Nathan W. Pyle for making an awesome comic strip out of it.

How to Write a PR Pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

The Four Seasons Total Landscaping Press Conference is PR History

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

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