Blog PostsPublic RelationsPublicity WorkHow to Come Up with Great PR Ideas — The List Method

How to Come Up with Great PR Ideas — The List Method

An easy-to-use tool for coming up with powerful PR ideas.

Coming up with great PR ideas is a tough job.

Every once in a while, a great PR idea comes along by itself. (Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.)

However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot. Coming up with inspired PR ideas is hard work and can sometimes be challenging.

To assist you in coming up with better PR ideas, I’ve assembled this easy-to-use tool. I’ve based this method on making lists and extracting PR ideas that you can use from them.

A Tool to Generate Great PR Ideas

Spin for the win,

Signature - Jerry Silfwer - Doctor Spin

Cover photo by Jerry Silfwer (Prints/Instagram)


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Jerry Silfwer
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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