A squirrel is just a rat with better public relations

Perception management is for rodents, too.

“A squirrel is just a rat with better PR.”

We all know the classical saying in public relations. All hail Buzzfeed’s Nathan W. Pyle for making an awesome comic strip out of it.

"A squirrel is just a rat with better PR."
“Hey Mr. Rat, you should go see Doctor Spin.”

Cover photo by Jerry Silfwer | Buy my prints inspired by Swedish nature


Avatar of Jerry Silfwer
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer, aka Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Communication Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

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