Blog Posts Media Science Persuasion & Propaganda Use the value triangle to negotiate better

Use the value triangle to negotiate better

You could be facing your boss, your client, or your coworker.

We all find ourselves in situations where we must to deliver value to someone else. But it’s obviously important to manage expectations.

One powerful persuasion technique is to ask for clarification in terms of priorities — using the Value Pyramid.

You can have two, not three

Here’s how the Value Pyramid works:

If you want something CHEAP and FAST, you can’t ask for it to be GOOD.

If you want something CHEAP and GOOD, you can’t ask for it to be FAST.

If you want something FAST and GOOD, you can’t ask for it to be CHEAP.

It’s a tough discussion to bring up, for sure, but this conversation won’t be any easier if you postpone it until after your delivery.

value triangle | Persuasion & Propaganda | Doctor Spin
Take your pick.

Photo by rawpixel on Unsplash.

Avatar of Jerry Silfwer
Jerry Silfwerhttps://doctorspin.org/
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.

Persuasion & Propaganda

“Persuasion is humanity’s greatest hope; without it there’s only violence.”

👉🏻  What do you think I should cover in persuasion and propaganda? Submit your suggestions.
👉🏻  Want to stay updated on persuasion and propaganda? Make sure to subscribe.
👉🏻  Would you be interested in a groundbreaking online PR course? Join the waiting list now.

Read this next

The advent of pay-to-play publicity

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.