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Branding Strategy

Here you’ll find all Doctor Spin’s articles on branding strategy and various approaches to get you better results from your online branding activities.

How to Build a Personal Brand

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Your Strategy is Bullshit

Your Strategy is Bullshit

Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.

14 Minimum Requirements for an Awesome Digital Hotel Experience

I've stayed at my fair share of hotels, but none has ever gotten close to what I, as a frequent business traveler, would expect from a digital hotel experience.
The Superbrands of the Future will Provide Digital Habitats for Online Citizens

The Superbrands of the Future will Provide Digital Habitats for Online Citizens

Will there be superbrands also in the future? Will we see the Facebook’s, the Amazon’s, the Apple’s, or the...
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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