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Business Strategy

Here you’ll find all Doctor Spin’s articles on business strategy and communications.

Most popular:

Your strategy is bullshit
Digital first is the way
The CMO is dead

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All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.
When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.