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Communication Strategy

Here you’ll find all Doctor Spin’s articles on communication strategy.

Most popular:

Too many brands have zero true fans
The surround strategy
Conversion theory: The disproportionate influence of minorities

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Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.
"Why doesn't your brand speak out against X?" Social media makes brandcalling accessible to all and much easier than ever before. Here's how to deal with it.
In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.