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Creative Strategy

Here you’ll find all Doctor Spin’s articles on big ideas, media production, and the creative process.

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
This is a guest post by Henriette Weber. Creation is the most important thing out there — at least to me it is. When I graduated from Business School less...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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