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Creative Strategy

Here you’ll find all Doctor Spin’s articles on big ideas, media production, and the creative process.

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
You make your mark in social media by creating, not competing. Henriette Weber runs the acclaimed social web agency Toothless Tiger.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.