A brand website should be an online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
There's an invisible contract between a brand and its social following.
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
A great website can be so much more than the sum of all pages linked from your site's navigation menu.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.