Management Strategy

Articles

Why self-assessment of business data is mostly a bad idea

Management Strategy Jerry Silfwer
All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.
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Now that digital has won, creative dominion will be the next frontier

Management Strategy Jerry Silfwer
When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
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Your strategy is bullshit

Management Strategy Jerry Silfwer
Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
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The CMO is dead

Management Strategy Jerry Silfwer
Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
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Digital first is the way

Management Strategy Jerry Silfwer
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
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