The Public Relations Blog
Management Strategy
Management Strategy
Why self-assessment of business data is mostly a bad idea
All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.
Management Strategy
Now that digital has won, creative dominion will be the next frontier
When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Management Strategy
Your strategy is bullshit
Most strategies are bullshit, unfortunately. This one-page strategy template will help you create real strategies that will help you win.
Management Strategy
The CMO is dead
Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
Management Strategy
Digital first is the way
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
