The easy street strategy

Easy strategies that works are better than complex ones that doesn't.

I’m always on the lookout for the easy street strategy.

Granted, I don’t have any science to back this up and my thoughts on the easy street strategy is still under development. But I think that this might be important, so I’ll just throw this idea out anyway.

Here’s what I’ve noticed:

For whatever reasons, many brand new strategies are difficult to implement. And few new strategies are just a breeze.

These breezy strategies just fits from the start. They make everyone involved happier. In every meeting or conversation, all you hear is “yes” and “of course”.

While there might be lots of work involved, these easy to implement strategies somehow attracts good work as if they were magnets. And when you encounter untested or unexpected territory, these strategies keep making sense.

I’ve come to call them easy street strategies.

My insight about easy street strategies is that they tend to outperform other strategies that technically ought to be superior — but require lots of explaining, convincing, learning, testing, coaching etc. So, I’m always on the lookout for an easy street strategy.

Put in another way:

Sometimes a new strategy might be working fine, but it must be constantly reinforced and encouraged. Whenever that situation occurs, that to me serves as an indication that we’ve chosen the wrong strategy and that we should rethink our approach before we’re in too deep.

“The underlying principles of strategy are enduring, regardless of technology or the pace of change.”
— Michael Porter

Cover photo by Jerry Silfwer.

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Jerry Silfwer
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.

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