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Social Media Strategy

Here you’ll find all Doctor Spin’s articles on social media strategy and various approaches to get you better results from your social media efforts.

The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
The Follower Contract

The Follower Contract

There's an invisible contract between a brand and its social following.
Surf’s Up — Riding the Wave of Engagement

Surf’s Up — Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
The Secret Sauce for Social Media Sharing

The Secret Sauce for Social Media Sharing

Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.
Facebook page updates

How Many Facebook Updates per Day is Optimal?

How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.
How to Empower Social Media Naturals in Your Organisation

How to Empower Social Media Naturals in Your Organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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