The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add...
There's an invisible contract between a brand and its social following.
How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.
Social media sharing follows a different media logic. Make sure to never underestimate the sheer power of social media narcissism.