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Web Strategy

Here you’ll find all Doctor Spin’s articles on web strategy and various approaches to get you better results from your web activities.

Iceberg Publishing — The Cooler Way to Grow Website Traffic and Conversions

Iceberg Publishing — The Cooler Way to Grow Website Traffic and Conversions

A great website can be so much more than the sum of all pages linked from your site's navigation menu.
Pointing at Buttons

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.

Marie Forleo’s Blog Design

I tend to get hooked on certain bloggers. Being a blogger myself, I enjoy learning from the best....
The Campaign Site — Please Rest in Peace

The Campaign Site — Please Rest in Peace

Agency billing is a complicated beast. Or perhaps not.
The Internet Marketing Matrix

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.