1-9-90 Rule

Archive Tags 1-9-90 Rule

Conversion theory — the disproportionate influence of minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.