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The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
The dark secrets of leadership that no-one talks about.
Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.
People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.