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11 Evil Leadership Hacks

Bell Pottinger’s Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
Public Relations Influencer of the Year — Jerry Silfwer

PR Influencer of the Year — Jerry Silfwer

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
Bell Pottinger’s Non-Apology — A Masterclass in How Not to Apologise

11 Evil Leadership Hacks

The dark secrets of leadership that no-one talks about.
How to Sell (for People who Hate Selling)

How to Sell (for People who Hate Selling)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.
The Value Pyramid

The Value Pyramid

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.
How to Choose a PR Agency

How to Choose a Great PR Agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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