Agency Business

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How to choose a great PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.

How Don Draper would pitch the new Facebook timeline

Mad Men and Don Draper is all about advertising, of course, but having people remixing Facebook messaging like this is really something else.

Use the value triangle to negotiate better

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

How To Sell (for All of Us Who Hate Selling Above All Else)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.

11 Evil Leadership Techniques

These evil leadership techniques are kept as dark secrets by the select few, but they are accessible to everyone in a leadership position.