Agenda-Setting Theory

Agenda-setting theory describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda".

ArchiveTagsAgenda-Setting Theory
Communication Theories

Media logic is dead

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Reading List

Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
Publicity Work

Why controversy is a bonafide PR strategy

There are some brands we love a...
Communication Theories

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.
Business Trends

This is how the EU copyright directive will backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
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