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Tag: Agenda-Setting Theory

Agenda-setting theory describes the “ability (of the news media) to influence the importance placed on the topics of the public agenda”.

Media Logic Enlightenment: Become Immune Against Commercial Persuasion

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
How the EU Copyright Directive will Backfire

How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory: The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Why Controversy is a Good Public Relations Strategy

Why Controversy is a Good Public Relations Strategy

There are some brands we love a little bit more than others. We love the brave. We love...
Review — Political Public Relations (Book)

Book Review — Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
Media Logic is Dead, Long Live Media Logic

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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