Agenda-Setting Theory

Agenda-setting theory describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda".

Archive Tags Agenda-Setting Theory
Business Trends

This is how the EU copyright directive will backfire

Jerry Silfwer
The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
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Communication Theories

Conversion theory — the disproportionate influence of minorities

Jerry Silfwer
The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.
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Media Relations

Why controversy is a bonafide PR strategy

Jerry Silfwer
There are some brands we love a...
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Doctor Spin Reviews

Book Review — Political Public Relations

Jerry Silfwer
An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
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Communication Theories

Media logic is dead, long live media logic

Jerry Silfwer
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
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Doctor Spin | Public Relations Blog
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