Agenda-setting theory describes the “ability (of the news media) to influence the importance placed on the topics of the public agenda”.
Tag: Agenda-Setting Theory
Media Logic Enlightenment: Become Immune Against Commercial Persuasion
Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
How the EU Copyright Directive will Backfire
The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
Conversion Theory: The Disproportionate Influence of Minorities
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Why Controversy is a Good Public Relations Strategy
There are some brands we love a little bit more than others.
We love the brave. We love...
Book Review — Political Public Relations
An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
Media Logic is Dead, Long Live Media Logic
While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
