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The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.