Appeal to Emotion

ArchiveTagsAppeal to Emotion

How social media divides us — a post-Postman analysis of a media landscape in distress

How social media divides us — is it a breeding ground for hate groups, fake news, and click-baits?

How to navigate the moral war of political correctness

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right — or do you find a way to stay clear?

Commercial persuasion and how to protect your brain

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

William Faulkner on writing from the heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.