Appeal to Emotion

Archive Tags Appeal to Emotion

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

William Faulkner on writing from the heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.

58 logical fallacies and cognitive biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Commercial persuasion and how to protect your brain

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.

How to navigate the moral war of political correctness

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right — or do you find a way to stay clear?