Appeal to Tradition

ArchiveTagsAppeal to Tradition

Media logic is dead

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

PR must adapt or die

PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.

Social didn’t kill culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.

The hippie web is dead

In 2008, I described the social web...

Dear journalist,

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.