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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

God is Dead by Definition

In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.

Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
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12 Simple and Useful Psychology Tricks

An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Conversion Theory — The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
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The Art of Subconscious Persuasion

An animated video on various subconscious persuasion techniques.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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