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Tag: Behavioural Psychology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
You might hate office politics and that is understandable. Still, that perspective might be holding you back. Instead, you should make it a powerful skill.
Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.