Home Tags Behavioural Psychology

Tag: Behavioural Psychology

Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
God is Dead by Definition

God is Dead by Definition

In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.

Series Review — Mindhunter S1-S2 (Netflix)

Mindhunter does a fascinating job of portraying the emerging field of creating behavioural profiles of serial killers.
Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory — The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
2,307FansLike
10,114FollowersFollow
2,157FollowersFollow
416FollowersFollow
16,086FollowersFollow