Behavioural Psychology

ArchiveTagsBehavioural Psychology

How to spot a lie

Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception -- and she argues honesty is a value worth preserving.

Zombie apocalypse survival skills for PR professionals

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening — and understanding the cost of compliance for everyone involved.