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Tag: Behavioural Psychology
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.
Mindhunter does a fascinating job of portraying the emerging field of creating behavioural profiles of serial killers.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
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