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Tag: Behavioural Psychology
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
An animated video to showcase 12 psychology tricks to persuade others. It's valuable to know and practice these techniques to make yourself more immune to persuasion attempts by others.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
An animated video on various subconscious persuasion techniques.
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