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7 Ways To Navigate Office Politics

You might hate office politics — and that is understandable. Still, you could turn office politics into a valuable communication skill....

Media Logic Enlightenment: Become Immune Against Commercial Persuasion

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
God is Dead by Definition

God is Dead by Definition

In the absence of a god or of gods by definition, we're left with complex human belief-systems. And these belief-systems are real, for sure.

Series Review: Mindhunter S1-S2 (Netflix)

Mindhunter does a fascinating job of portraying the emerging field of creating behavioural profiles of serial killers.
Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Programmatic Brainwashing — How To Micro-Target Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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