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How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.