Big Ask

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The priming wheel

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

How to persuade anyone of anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Beware of front page cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.