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The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Data Warehouse

Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.

Adobe Summit 2015 — My Conference Report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

Adobe Summit 2014 — My Conference Report

Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.

My Freelance Business — Spin Factory

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.

Lifelogging Galore

GPS trackers, wifi body scales, sleep trackers, heart rate- and pulse monitors; the lifelogging list is pretty short still, but it won't be for long.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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