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Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
GPS trackers, wifi body scales, sleep trackers, heart rate- and pulse monitors; the lifelogging list is pretty short still, but it won't be for long.
Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.