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Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
GPS trackers, wifi body scales, sleep trackers, heart rate- and pulse monitors; the lifelogging list is pretty short still, but it won't be for long.
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