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Imagine How Quantum Supremacy Will Shake the Public Relations Industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.

An Internet of Brains

Scientists have now demonstrated an "internet of brains" — in rats. This is a huge step towards direct brain-to-brain contact and swarm technologies.

The Case Against Twitter’s Decision to Ban Political Advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.
Will Artificial Intelligence Replace Your Communications Department?

Will Artificial Intelligence Replace Your Communications Department?

Artificial intelligence will not replace communications per se, but fewer of us will be needed as a result of having much better tools.
The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator

The New Modus Operandi for Public Relations Professionals

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
How the EU Copyright Directive will Backfire

How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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