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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

How to Empower Social Media Naturals in Your Organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.

The Superbrands of the Future will Provide Digital Habitats for Online Citizens

Will there be superbrands also in the future? Will we see the Facebook’s, the Amazon’s, the Apple’s, or the...
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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