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Tag: Brand Strategy

There are some brands we love a little bit more than others.We love the brave. We love the rebels. We love the misfits. We love the underdogs. We love the smart minority. We...
How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
I'm so impressed with Red Bull's The Art of Flight. So much talent has gone into both the physical camera work and the post production.
Will there be superbrands also in the future?Will we see the Facebook’s, the Amazon’s, the Apple’s, or the Google’s in a future where the total brand experience will be more personal and digital...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.