Branded Journalism

ArchiveTagsBranded Journalism

The advent of pay-to-play publicity

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.

The future of online news: How to convert news junkies into premium buyers

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

Digital first is the way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.