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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

Email Marketing is Still Underrated

Email marketing is still — and will likely continue to be — the most potent of digital marketing channels.

How to Empower Social Media Naturals in Your Organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.

The Superbrands of the Future will Provide Digital Habitats for Online Citizens

Will there be superbrands also in the future? Will we see the Facebook’s, the Amazon’s, the Apple’s, or the...

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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