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What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!
The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.