Conversion Theory

Conversion theory is Serge Moscovici's conceptual analysis of the cognitive and interpersonal processes that mediate the direct and indirect impact of a consistent minority on the majority (Moscovici, 1976).

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Publicity Work

Why controversy is a bonafide PR strategy

There are some brands we love a...
Management Strategy

Headline optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
Management Strategy

Beware of front page cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
PR Strategy

Taking On a Stupid Majority — the Ultimate Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
Corporate Comms

Your CSR is Boring — Because You’re Picking the Wrong Fights

Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
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