Conversion Theory

Conversion theory is Serge Moscovici's conceptual analysis of the cognitive and interpersonal processes that mediate the direct and indirect impact of a consistent minority on the majority (Moscovici, 1976).

ArchiveTagsConversion Theory
Social Networks

My notes on Mark Zuckerberg’s speech at Harvard University

When the world's most powerful person speaks, it makes sense to listen carefully.
Media Issues & Politics

How to fight populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
Persuasion & Propaganda

The illusive word-of-mouth tipping point

How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Communication Theories

Conversion theory — the disproportionate influence of minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.
Growth Hacking

How to build a viral loop (using mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
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