Conversion theory is Serge Moscovici’s conceptual analysis of the cognitive and interpersonal processes that mediate the direct and indirect impact of a consistent minority on the majority (Moscovici, 1976).
Tag: Conversion Theory
Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented
When the world's most powerful person speaks, it makes sense to listen carefully.
How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
The Word-of-Mouth Tipping Point — How to Push People to the Point of Endorsement
How do you de-code the word-of-mouth tipping point? This PR guide will help you identify and target the right type of referrers to succeed.
Conversion Theory — The Disproportionate Influence of Minorities
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)
Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
Your CSR is Boring — Why You’re Probably Picking the Wrong Fights
Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
