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"Why doesn't your brand speak out against X?" Social media makes brandcalling accessible to all and much easier than ever before. Here's how to deal with it.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Why is it so difficult for companies to get recognized for CSR activities? Your CSR is boring simply because you're picking the wrong fights.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.