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Tag: Corporate Transparency

"Why doesn't your brand speak out against X?" Social media makes brandcalling accessible to all and much easier than ever before. Here's how to deal with it.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
I've stayed at my fair share of hotels, but none has ever gotten close to what I, as a frequent business traveler, would expect from a digital hotel experience.
Will there be superbrands also in the future?Will we see the Facebook’s, the Amazon’s, the Apple’s, or the Google’s in a future where the total brand experience will be more personal and digital...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.