Corporate Transparency

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14 minimum requirements for an awesome digital hotel experience

I've stayed at my fair share of hotels, but none has ever gotten close to what I, as a frequent business traveler, would expect from a digital hotel experience.

The Kitty Genovese murder and the case for online article records

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

Zero true fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

How to deal with brandcallers

Brandcallers are everywhere in social media. ”Why doesn't your brand speak out against X?" Here's how to deal with them using the Supermensch approach.