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Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
A shadowy silhouette of a person behind a frosted glass screen.

A Web of Lies: The Death of Kitty Genovese

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

14 Minimum Requirements for an Awesome Digital Hotel Experience

I've stayed at my fair share of hotels, but none has ever gotten close to what I, as a frequent business traveler, would expect from a digital hotel experience.
The Superbrands of the Future will Provide Digital Habitats for Online Citizens

The Superbrands of the Future will Provide Digital Habitats for Online Citizens

Will there be superbrands also in the future? Will we see the Facebook’s, the Amazon’s, the Apple’s, or the...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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