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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
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The Death of Kitty Genovese — Why the News Media Must Keep Transparent Online...

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

The Superbrands of the Future will Provide Digital Habitats for Online Citizens

Will there be superbrands also in the future? Will we see the Facebook’s, the Amazon’s, the Apple’s, or the...
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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