Creative Campaigns

Archive Tags Creative Campaigns

The exploit PR strategy: Burger King and liking old tweets

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.

This is one epic snow fight — shot on iPhone 11 Pro

The director of John Wick was commissioned to shoot a short movie on iPhone 11 Pro. He chose to portray a gang of underdog kids in an epic snow fight.

17 cool brand tweets

A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?

The world’s first crowdsourced racing team for electric bikes

The team is a Swedish crowdsourcing racing team effort with the funding from over 100 team members in support racing omission-free electric motorcycles.

The basic internet marketing matrix that I use

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.