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The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.

17 Cool Brand Tweets

A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.