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Tag: Creative Campaigns

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
The director of John Wick was commissioned to shoot a short movie on iPhone 11 Pro. He chose to portray a gang of underdog kids in an epic snow fight.
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
A collection of cool brand tweets. Maybe it's time for your brand to go outside of your Twitter comfort zone, too?
Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.