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Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

Why the Climate Debate Desperately Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

Review — The Loudest Voice (TV Series)

Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.

Get the Facts First

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.

Prepping for Hurricane Irene

Is New York turning into a bad action movie? And will Hurricane Irene force me to spend next week camping in Central Park?
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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