Crisis Management

Archive Tags Crisis Management
Business Trends

5 powerful PR trends for 2021

Jerry Silfwer
Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.
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Reputation & Crisis

The CrossFit PR mayhem — the destruction of a global brand

Jerry Silfwer
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
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Media Relations

Why tax-funded media training is a bad idea in the Nordics

Jerry Silfwer
As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
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Reputation & Crisis

12 PR insights for managing the Covid-19 pandemic

Jerry Silfwer
Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of Covid-19, this is not a good strategy.
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Media Issues & Politics

Why the climate debate needs a new narrative

Jerry Silfwer
Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
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