Crisis Management

Archive Tags Crisis Management

5 powerful PR trends for 2021

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

12 PR insights for managing the Covid-19 pandemic

Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of Covid-19, this is not a good strategy.

Why the climate debate needs a new narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.