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“We Won. Now What?”

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Algorithmic Poison — Beware of Ghost Followers

How Ghost Followers Are Destroying Your Account

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
OPA (Other People’s Audiences)

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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