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When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.