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If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.