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Facebook Zero — your first fix was free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.