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Algorithmic Poison — Beware of Ghost Followers

How Ghost Followers Are Destroying Your Account

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
A crowded subway car where everyone is staring at their cell phones.

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Facebook Zero — Judgement Day for Community Managers

Facebook Zero — Judgement Day for Community Managers

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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