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How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.