Datadriven Marketing

ArchiveTagsDatadriven Marketing

Spin Factory — my new freelance business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.

Adobe Summit 2015: My conference report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

Finding publics (as opposed to target groups)

Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.

Get a data warehouse — yesterday

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

How to create a data-driven marketing strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.