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Doctor Spin
Public Relations
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Corporate Comms
PR Industry
PR Strategy
Publicity Work
Reputation & Crisis
Publicity Work
How to Come Up with Good PR Ideas
Publicity Work
A Squirrel is Just a Rat with Better Public Relations
PR Industry
Types of PR Paper
Corporate Comms
Never Use “Unique” in PR Writing
Digital First
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Content Marketing
Growth Hacking
Inbound Marketing
Influencer Marketing
Social Media
Influencer Marketing
Influencer Inflation
Content Marketing
I Was Blogging Before, During, and Long After It Was Cool
Social Media
Social Media Algorithms and How They Rule Our Lives
Content Marketing
Doctor Spin’s SEO Method
Media & Psychology
All
Behavioral Psychology
Communication Theories
Market-Driven Journalism
Media Issues & Politics
Persuasion & Propaganda
Communication Theories
Social Objects in PR
Media Issues & Politics
Social Media is Not Evil — We Are
Behavioral Psychology
The Useful Idiot Syndrome
Media Issues & Politics
The Social Media Brain
PR Courses
Trends
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Business Trends
Conference Reports
Cultural Trends
Online Trends
Technology Trends
Technology Trends
PR in the Metaverse — Play It Safe and Go With the Flow
Cultural Trends
The Xennials
Online Trends
Instagram Accounts to Follow
Online Trends
Youtube Channels to Follow
Creativity
All
Brain Fuel
DSLR Photography
Storytelling & Writing
The Rabbit Hole
Videos to Watch
Videos to Watch
The Diamond
Storytelling & Writing
PAS for PR Writers
The Rabbit Hole
The Identity Test and My Apparent Lack of Conscientiousness
The Rabbit Hole
18 Months of Sudoku
My Journal
Datadriven Marketing
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Datadriven Marketing
Epic Milestones
Spin Factory — my new freelance business
From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
Conference Reports
Adobe Summit 2015: My conference report
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
Corporate Comms
Finding publics (as opposed to target groups)
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
Marketing Strategy
Get a data warehouse — yesterday
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Marketing Strategy
How to create a data-driven marketing strategy
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
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