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Know your brand.

Why Knowing Your Brand is Better than Knowing Your Audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Influencer Marketing Tiers

How to Categorise Influencers in Social Media

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Imagine How Quantum Supremacy Will Shake the Public Relations Industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.

An Internet of Brains

Scientists have now demonstrated an "internet of brains" — in rats. This is a huge step towards direct brain-to-brain contact and swarm technologies.

The Case Against Twitter’s Decision to Ban Political Advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.
Will Artificial Intelligence Replace Your Communications Department?

Will Artificial Intelligence Replace Your Communications Department?

Artificial intelligence will not replace communications per se, but fewer of us will be needed as a result of having much better tools.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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