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Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.