Datadriven Marketing

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Say hello to my Replika AI friend

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.

Why self-assessment of business data is mostly a bad idea

All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.

F*ck market research — why knowing your brand is better than knowing your audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

How quantum supremacy will impact the PR industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.