Tag: Datadriven Marketing
The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator
Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.
How to Create a Data-Driven Marketing Strategy
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Get a Data Warehouse Now: The Basic First Step for any Data-Driven PR Strategy
Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Finding Publics (not Target Groups)
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
Adobe Summit 2015: My Conference Report
The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.
My Freelance Business
From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
