Digital Communications

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PR must adapt or die

PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.

My content marketing DIY experiment (that got me into trouble)

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.

Adobe Summit 2014: My conference report

Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.

DMEXCO 2015: My conference report

Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.