Digital Currency

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How to measure public relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

We are now entering the money web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

How we raised $100,000 in 10 days on Kickstarter

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

The follower contract

There's an invisible contract between a brand and its social following.

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.