Digital First

Archive Tags Digital First

Breaking the news: The digital transformation challenge for news organisations

Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.

Media and power: The tycoons of mass reach and the silent miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.

The border wall of mediocrity: Why your content marketing falls flat

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.

Why the selfie generation struggle with social media maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

14 digital habits for politicians

A playbook of digital habits for politicians. Are your local politicians keeping up with the times?

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

Corporate cringe — the overlooked problem of poor taste in communications

It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.