Digital First

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Marketing Strategy

Your marketing analysis is probably quite stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.
Market-Driven Journalism

Breaking the news

Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.
Community Management

The tycoons of mass reach and the silent miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
Content Marketing

The border wall of mediocrity: Why your content marketing falls flat

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
Online Trends

Why the selfie generation struggle with social media maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
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