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Media and Power — The Tycoons of Mass Reach and the Silent Miners

Media and Power: Tycoons of Mass Reach and Silent Miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
The Border Wall of Mediocrity — The Epic Fail of Content Marketing

The Border Wall of Mediocrity — How Content Marketing Fails

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
The Selfie Generation Must Grow Up — Exploring Different Levels of Social Media Maturity

The Selfie Generation and Social Media Maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today

14 Digital Habits for Politicians

A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
DMEXCO 2015 — My Conference Report

DMEXCO 2015 — My Conference Report

Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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