Tag: Digital First
Media and Power — The Tycoons of Mass Reach and the Silent Miners
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
The Border Wall of Mediocrity — The Epic Fail of Content Marketing
The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate content.
The Selfie Generation Must Grow Up — Exploring Different Levels of Social Media...
Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
The Digital Playbook for Politicians — 14 Essential Behaviours to Adopt Today
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
The Slight Edge in Inbound Marketing
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
DMEXCO 2015 — My Conference Report
Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.
House Of Cards is Changing the Game
Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.
Here Comes the Money Web
I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.
