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Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.