Digital First

ArchiveTagsDigital First

Digital first is the way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.

How to measure public relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

PR must adapt or die

PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.

Social didn’t kill culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.

Human rights, free internet access, and net neutrality

It's time that the United Nations and all democracies declared net neutrality and internet access to be basic human rights.