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House Of Cards is Changing the Game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.
Here Comes the Money Web

Here Comes the Money Web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.
Human Rights, Free Internet Access, and Net Neutrality

Human Rights, Free Internet Access, and Net Neutrality

It's time that the United Nations and all democracies declared net neutrality and internet access to be basic human rights.
Public Relations Must Adapt or Die

PR Must Adapt or Die

It's time for PR in Sweden to embrace the fact that the Swedish social media usage has surpassed our traditional news media consumption.
Measuring Public Relations

How to Measure Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.
Digital First is the Way

Digital First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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