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The Border Wall of Mediocrity — The Epic Fail of Content Marketing

The Border Wall of Mediocrity — How Content Marketing Fails

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
How to Create a Data-Driven Marketing Strategy

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Programmatic Brainwashing — The Scary Art of Micro-Targeting Individuals

Programmatic Brainwashing — How To Micro-Target Individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
DMEXCO 2015 — My Conference Report

DMEXCO 2015 — My Conference Report

Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.
Adobe Summit 2014 — My Conference Report

Adobe Summit 2014 — My Conference Report

Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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