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When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...
Digital marketing conference DMEXCO 2015 had 500 speakers and 43,384 visitors. Big topics included digital transformation, ad blockers, and customer journeys.
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
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