Email Communications

Archive Tags Email Communications

The priming wheel

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

The surround strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

A community manager’s job description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

I created a free 28 day email course and here’s what happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

Email marketing is so underrated it’s actually crazy

Email marketing is still — and will likely continue to be — the most potent of digital marketing channels.