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I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
Email marketing is still — and will likely continue to be — the most potent of digital marketing channels.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.