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The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
When I Created a Free 28 Day Email Course

I Created a Free 28 Day Email Course — Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
Email Marketing is Still Underrated

Email Marketing is Still Underrated

Email marketing is still — and will likely continue to be — the most potent of digital marketing channels.
The Internet Marketing Matrix

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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