Engagement Bar

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How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Surf’s up — riding the wave of social engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.