Engagement Pyramid

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Group sizes (from support cliques to tribes)

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).

Beware of front page cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

The “slight edge” in inbound marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.