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Tag: Engagement Pyramid

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.