Home Tags Engagement Pyramid

Tag: Engagement Pyramid

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

Algorithmic Poison — Beware of Ghost Followers

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Beware of Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
2,303FansLike
10,114FollowersFollow
2,551FollowersFollow
16,223FollowersFollow

MOST POPULAR