Facebook Marketing

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Facebook Zero — your first fix was free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

The PESO model: Paid, owned, earned — and shared media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

How many Facebook updates to post per day

How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.

How Don Draper would pitch the new Facebook timeline

Mad Men and Don Draper is all about advertising, of course, but having people remixing Facebook messaging like this is really something else.

Facebook is our Spinning Jenny

Standing on the threshold of a revolution, what would you do? If Facebook is our Spinning Jenny, the revolution has only just begun.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.