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The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.
Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."
How often should you post to your Facebook page? Actually, it's not a fixed number, but more of an algorithmic wave-ride.
Standing on the threshold of a revolution, what would you do? If Facebook is our Spinning Jenny, the revolution has only just begun.